It is important in business to be ahead of your competitors. You can do this by marketing your products differently, providing outstanding customer service, or by having unbeatable prices. Any positive way to distinguish your business will increase your exposure, and improve your reputation amongst customers and suppliers alike. One way to stand out from the crowd is to make sure all your business communications are impeccable. Take any opportunity available to write personally to customers or suppliers, and over time you will be rewarded with a loyal customer base, and suppliers who take pleasure in doing business with you.
A design consists of the visual ornamental characteristics embodied in, or applied to, an article of manufacture. Since a design is manifested in appearance, the subject matter of a design patent application may relate to the configuration or shape of an article, to the surface ornamentation applied to an article, or to the combination of configuration and surface ornamentation. A design for surface ornamentation is inseparable from the article to which it is applied and cannot exist alone. It must be a definite pattern of surface ornamentation, applied to an article of manufacture.
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